Answer this question – “Why should a client hire you?”
Does your answer sound anything like the rest of your competition? Yup, that’s the problem. Because if you don’t know, you’ve got to get awfully lucky for the market to figure it out. This is my goal for you – a sexy, compelling, distinct answer to this question and the nuts and bolts task list it takes to communicate that message to the market. What results is a business that gets you lots more of the clients that want exactly what you want to offer, makes those clients crazy happy, makes you crazy happy, and provides the income that you need to make to support your life and your family.
If you’ve ever been curious about the SEXY BUSINESS Experience but you haven’t been able to make any of the dates or locations (or maybe you’re an agoraphobic shut-in that’s terrified of revealing intimate details about your business in front of
strangers new friends) then we’ve got a surprise for you. In an effort to travel less we’re now opening up the SEXY BUSINESS Workshop to Remote, One-on-One sessions. We work through the same brand-discovery and planning process from the comfort of your humble abode. Even better because we can flex more around your schedule and to your specific needs or cut out parts you don’t need.
We are open to hear you plead your case if you fall outside of these parameters, but, as a general rule, so we can be sure this process is as meaningful and productive as possible for you and your business, we have found that the Sexy Business process works best if you have the following:
- At least 2 full years in business
- Gross an average of at least $50,000 on average per year (more is even better)
- Either things are working well some of the time, but you can’t quite figure out why, and you really want them to work well all of the time, OR things used to work really well but somewhere along the line something went wrong and you can’t quite put your finger on it, OR things are going well and you want them to go even better.
- There is something about what you do that lights you up. Even if that doesn’t happen most of the time (or seems like a distant memory), there is something that makes you have to do what you do. You have an opinion and, dare we say, a passion, for what you do, and you could run a marathon on your enthusiasm if you could just understand how you could do that thing without anything getting in your way.
WHAT YOU SHOULD KNOW BEFORE YOU PULL THE TRIGGER:
We believe 100% that you have the answers inside of you. They may be buried way deep down or trapped underneath lots of rubble, but they are there. We believe that you don’t actually need somebody to give you the answers, you need somebody to pull them out of you and to lead you to them. We provide the theory behind the process and the process to uncover the answers. We get you the direction you need, and provide you with support as you carve out your path. We ask lots and lots and lots of questions, and then we listen to your answers carefully- never, ever letting you off easy. We cannot stop until we get to the core purpose of what it is you want to do. We take everything you say (and do our best to question to figure out if there’s anything important you’re not saying) and then analyze, question some more, and interpret until we find the core purpose that sounds completely, perfectly right to you. And then we help you understand all of the steps that you need to take to take the business you have now and turn it into the business you want to have. This is not about teaching you to do things our way (our way would probably totally suck for you). It’s not about making a bunch of changes for the sake of change. And it’s definitely not a system where we hand you a perfect little business in a pretty little box. This is about teaching you how to be you. This is about teaching you how to take your way and make it first attract and then thrill clients who want it your way. This is about understanding what is awesome about you and especially about what you want to do for people, channeling that into your driving core purpose, and then expressing it in the most client-focused way in every aspect of your business. This is not plug-and-play. It is completely custom built. Doing this kind of work is not easy, but it is the way to get to a business that is meaningful, purposeful, client-focused and that finally feels right and makes 100% sense to you and to your perfect clients.
Jamie and I travel to you and work through the SEXY BUSINESS process in your studio. We’re able to do a full image review from your archives, fully analyze all your financial/sales data from the source, and check out your sales/consultation space to make necessary adjustments. Hell, we’ve worked through this process manually analyzing thousands of portrait orders all on paper – whatever it takes. This also allows us to get a good sense of your local market. Works great particularly for portrait studios working through the in-person sales process or for wedding photographers that rely on in-person meetings.
3 full, intense days on site - $5000
Then we dig into your brand message. We’ll look through feedback from your clients to understand what perception of your business currently exists in the market. Then we’ll work through the brand discovery process – diving into your beliefs, approach, work, etc to really understand the underlying value that you provide (full description below). From there we’ll put together a plan for communicating the value proposition into action for your business.
approximately 8-10 hours over 2 days- $1,750
This process is fully focused on uncovering your core purpose and crafting it into a client-based brand message and business design. We’ll look through feedback from your clients to understand what perception of your business currently exists in the market. Then we’ll work through the brand discovery process – diving into your beliefs, approach, work, etc to really understand the underlying value that you provide (full description below). From there we’ll put together a plan for communicating the value proposition into every aspect of your business.
approximately 6-8 hours over 2 days- $1,500
3-hour remote call – $500
ONE-ON-ONE ASK ANYTHING OPTION:
Sometimes you just need bounce ideas and questions off someone else. This probably isn’t enough time to diagnose a giant problem or rebrand your business, but it can be useful for gut-checking some new ideas or sifting through some evidence to figure out a specific problem. 1 hour call – $300
THE SEXY BUSINESS WORKSHOP MANIFESTO:
To make your business meaningful, purposeful and profitable. To enjoy your clients, love your work, and have more than enough profit to support both your life and your business. If you aren’t working with the perfect clients, doing the perfect work, creating the perfect products, and making the money you desire around 90% of the time, then this workshop can help you. And if you are having trouble balancing our workload with your life and understanding the capacity of work you can and should be doing we can help you. Many people live a sub-par life because they feel that’s all that their business can accommodate. We don’t roll like that. We work to understand what you want and what you believe and we reverse-engineer a business that accomplishes that. You’ll leave with a rock-solid business plan, an effective and profitable pricing structure and a mouth-wateringly compelling brand that is sexy as hell to the perfect clients. This workshop is for professionals currently fighting it out in the trenches. We think the workshop is best for people who have shot enough work to have a little financial/sales data and some opinions on what they want not only for themselves but also what they want for their clients. But make no mistake – I’m not selling a magic bullet. What I am selling is clarity and a concrete set of steps to execute on after the workshop. I’m not trying to make it easy to run a great business, because that takes work regardless of what kind of business you want to run. But if you’re willing to put your head down post-workshop and implement this stuff I think you’re going to be thrilled with the results. If you have any questions or are hesitant in any way drop me an email and we’ll set up a call to discuss - [email protected] Make no mistake, this is an intense business workshop, but we keep it fun as hell. First we are going to make you lean, mean managerial accounting machines (it is WAY SEXIER than it sounds). We are going to make that shoebox full of receipts our bitch, and we are going to take complete control over the numbers side of your business. In fact, we’re going to convince you that the financial side requires just as much creativity and artistry ad the photography. We’ve got to do this because the business side informs our work on the branding side (and vice versa). We need to know what your business needs to make to achieve your goals because that helps us understand how to price it. Then we’re going to spend the bulk of our time on brand discovery, communication and implementation. The end of the process is all about executing – drawing up a plan of concrete steps of the things you’ll do as soon as you get home including what your pricing will be and how you’ll communicate the value behind the price and market it to sell.
Look, this is going to sound really arrogant, and I’m almost embarrassed to say so but I want to change the photography industry for the better. I don’t want to be so trite as to use a term like “raising the bar” but I do help the people that really want to be professional see their own path for getting there and be able to execute on that plan. So I’m going to buck a trend. It is sort of common knowledge amongst teachers that many of the people in a class, maybe even the majority will sit and nod through your talk. They will love everything that you have to say. They’ll think about how they are going to kick ass when they get home. But then they’ll go home and change nothing.
But I get it. The workshop environment is safe and celebratory but when you get back home YOU ARE BACK HOME. You are dealing with the same problems that you were facing before the workshop. You fall into the same habits. The ideas that seemed to logical in the workshop feel so foreign in practice. We’re going to manage expectations, talk about what you need to prepare and bring, and we’re going to get a solid idea of where you are and where you want to go. This will allow me to structure your workshop experience to suit your needs. After all, this workshop isn’t about making you into me, or just teaching what I do. This is about understanding who you are, what you are great at, and what you want to do and making that profitable and worth hiring. Then, after the workshop we’re going to schedule a follow-up. We’re want to help you implement everything you build and hammer out the inevitable complications when the theory hits the real world. There are bound to be some growing pains and if you have some support in weathering the ups and downs you are going to be far more successful that if we throw you to the wolves. You’ll also be added to our SEXY BUSINESS Facebook page, where everyone has been through the process and they know exactly what you are trying to do and they are the best sounding board I know of to keep you honest and to bounce ideas.