A photographer recently lamented that the number of people who valued photography as an art instead of a commodity was obviously diminishing every day.
I think that what is diminishing is the number of photographers willing to communicate value. The market is NOT to blame – the industry is.
Which number is bigger? The number of people who could be compelled to love what you love and believe what you believe or the number of people that already value photography?
Our responsibility is not just to grab the low-hanging fruit of people who already want what we do, our responsibility is to create new believers. It is completely within our ability to make the market as large as we want..
I’ve been pretty happy with this week’s content. If you haven’t already checked out Monday’s post “Who wants to shop at JC Penney’s” head over now - It gets referenced in next week’s podcast. Also, check out this week’s podcast with Spencer Boerup where we talk about easier sales for photographers. And if you’d like to make some more money buy his Salesographer product here.