Recently some folks got up in arms about Abercrombie and Fitch and their plus-size aversion.  Check out this article for the details:

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buy Pregabalin online next day delivery (get the full extended edition of the first AMTF podcast episode with Chuckbuy Lyrica medication) asked for my thoughts on this subject.  So here is my opinion:

This guy is a dick, and he is totally right.  

On a business level I totally get this guy.  A&F is a lifestyle brand.  If you want this lifestyle, if you think you belong to this club, then you wear these clothes.  If you start letting people in that don’t fit the lifestyle then suddenly your value proposition is all gone.  If everyone can fit into the club then it isn’t a club.  No one gives a damn about the clothes, we care about what the clothes say about us.

For A&F to work they have to execute on exclusivity.  If everyone can have it then it isn’t worth having.  So you have to cut some people out to satisfy that value proposition.  So on a business level I totally understand the approach.

And I even understand people being up in arms about it, at least on the surface.  Sure it can sound harsh to tell people that they don’t belong but I don’t think anyone that doesn’t belong really wants to be in that club anyway.  I don’t honestly believe that the people who complain about Hooters only hiring over-developed young women really want to eat there.

So if people want to set up a little douchebag club, let them.  If you want to be a douchebag then dive into that overly-perfumed store.  If you don’t want to be a member of the club don’t lose any sleep over those who do.

As a side note there is something to be learned from this situation on a legal level.  If you refuse service that you normally provide to someone you’re probably in a shaky legal situation.  There is nothing to say that A&F needs to make clothes that fit everyone or have them on hand at all times in all stores.  Solves some of these problems for them.  If you are a service provider it is a more difficult to cut people out.

Some people approach me asking how they can turn people down if they get a client that they don’t want to work with.  I’ve heard it from so many creative professionals – “I don’t have to take every job that I’m offered.”

In my opinion you are offering a service, not being offered a job.  If you say that you’ll shoot someone’s wedding, and the client is willing to play by the rules you’ve set out then I think it is a dubious leg to stand on to try and turn them away.

It is one thing to not sell XXL clothes, it is another thing to tell the overweight person that they can’t buy the item that they’ve brought to the register.  Even if you aren’t legally in the wrong you can often lose in the court of public opinion and you have to defend yourself if suit is brought against you even if you are in the right.  Proceed accordingly.  Tell people what you stand for and what you can execute on – if the wrong people want to hire you work with them, figure out why they thought you were right, and fix it for the next time.  A little discomfort is how you grow.

– trr

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