Monthly Archives: February 2013

Why you should put yourself out there…

I can understand playing it safe when you are a kid.  Because the schoolyard teaches us to keep our emotions to ourselves.  If you showed vulnerability it was used against you.  If you liked something that went against the trend you got made fun of.

Granted, I’m sure a few among you were tough and cool, so you didn’t have shit to worry about.  But for those of us that didn’t find our confidence till later in life, we learned that to reveal anything about ourselves was to invite ridicule.

School sucks for a lot of reasons.  I think the biggest reason is that school is such a poor representation of adult, grown-assed reality.  Because in school you were stuck with the judgment and the haters every weekday till you were legal.  And when they are young the haters have long memories.  But when you’re an adult the haters have mortgages and high-blood pressure and things of their own to worry about.  They don’t have time to make fun of you.  Guess what – they aren’t even paying attention.   

So real life isn’t like school. If you take a risk in your business there aren’t going to be a bunch of people waiting to tease you.  If you say something that doesn’t fit the mold of what everyone else is saying you are going to get reward, not ridicule.  In the real world the only the people that hear you are your cheerleaders.  The people that believe in you are the ones that are listening.  There is (almost) nothing to worry about and a whole hell of a lot to gain.

Take a crazy risk and tell them something that’s going to get them excited.

- trr

 

P.S. – We wrapped SEXY BUSINESS Boston last week.  Crazy good group of people.  This post actually comes out of something I learned from that workshops.  SEXY BUSINESS Las Vegas is just over a week away.  Get in on SEXY BUSINESS TUCSON now.

P.P.S. – While you’re here check out a PODCAST

Episode 22 – The …a Man to Fish… Photography Business Podcast w/ Reggie Campbell

FIlm photography, big heads and big attitudes.  Reggie and I have been throwing snarky comments back and forth over Twitter for a while now, and we’re finally breaking internet bread.  Hear us talk pricing, selling digital files, race in wedding photography and the film photography fad.  Dig it.

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Check out Reg Campbell and his crazy work here - HERE

 

As always we welcome your suggestions for future topics and guests.  Send any show ideas to [email protected].  Also, I am interested in playing around with the podcast format and we might do a Q&A episode soon or even produce an episode where one of you listeners can grill me with whatever questions you have.  So nominate yourself or send your questions to HERE.

 

- trr

 

P.S. – The Boston SEXY BUSINESS Workshop sold out in 5 days.  We only have 1 spot left in our Las Vegas Workshop immediately prior to WPPI (March 7-10) - scratch that, Vegas is SOLD OUT!.

Never fear – check out our latest workshop – Tucson Arizona – April 22-25 2013

Episode 21 – The …a Man to Fish… Photography Business Podcast w/ Michelle Turner

If you are at all interested in working destination weddings then Michelle Turner ought to be on your radar.  She has been consistently booking international work for years and she has it down to a science.  Check out the episode below.

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Check out Michelle Turner Photography HERE

Michelle is an author of a few photography books, get them here:

Wedding Photography NOW!: A Fresh Approach to Shooting Modern Nuptials (A Lark Photography Book)

The Wedding Photography Field Guide: Capturing the perfect day with your digital SLR camera - Book Edition

 

Also – Michelle is teaching an online intensive off-camer flash course through ClickinMoms.  Click here to sign up - http://www.clickinmoms.com/cmu/archives/listing/lighting-101-one-light-ocf

As always we welcome your suggestions for future topics and guests.  Send any show ideas to [email protected].  Also, I am interested in playing around with the podcast format and we might do a Q&A episode soon or even produce an episode where one of you listeners can grill me with whatever questions you have.  So nominate yourself or send your questions to HERE.

 

- trr

 

P.S. – The Boston SEXY BUSINESS Workshop sold out in 5 days.  We only have 1 spot left in our Las Vegas Workshop immediately prior to WPPI (March 7-10) - scratch that, Vegas is SOLD OUT!.  Still spots open in Chicago (april 21-24) - get the info and book your spot now!.

SEXY BUSINESS TESTIMONIALS – Andree Kehn

How would you describe your business before you came to the workshop?  What were you doing?  What were you worried about?  What were you selling/communicating?  How were you performing?

I had a pretty good idea of who my target market was, but I wasn’t putting anything out on my website that I had any particular credentials to serve them. I serve a pretty funky, individualistic and irreverent crowd. I had spent a number of years working at fairs and festivals (as a carny) and had kept that under wraps as it felt white-trashy and pathetic. I knew deep in in my heart that it was a great adventure, but I thought it would make me seem less professional and insecure. I had been spending a lot of energy trying to cultivate an image that would fit in with other wedding photographers. Ha – no such luck anyway.

Fortunately, I had not wasted any time trying to make my photos look like everyone else’s. I have my own photography style and sense of humor; I am always trying to make different unusual images. I had attracted my audience by showing the images, but had done nothing to talk about who I was as a human being on my website.

What did you learn in the workshop?  How did your perception of your business change?  How did your feelings/satisfaction/happiness change after the workshop?

I learned to just be brave about being myself with people I didn’t know. My close friends recognize me as the lovable freak that I am, but I never ran with it as a business identity.

I am much more satisfied with my business now. I am more open with my lifestyle choices (living somewhat itinerantly in order to swim in the ocean as much as I want in the summer and ski all winter.)  I am more comfortable with cashing in on my lifestyle credentials. I gave myself authority to serve the funkier market that I target.

How would you describe the workshop?  Why should someone go to the SB workshop?

You should take the course, to uncover what differentiates your business from everyone else’s. It gave me a roadmap and guiding principles from which to make decisions in the future. I am much clearer on who I am as a business and can run decisions past these principles to help me decide if a business decision is a good one.

As a case in point, I had decided (before Sexy Business) that I would be vocal on Gay Marriage. I believe in the cause strongly, and it is the only “political” stand that I take in public. Being vocal about this has won me the respect of my current clients. Maine just legalized gay marriage and, it was a no-brainer to go City Hall at midnight when a the first marriage licenses were going to be issued and the first wedding was to be held. I used my newspaper connections to to get into City Hall and I shot the event as a photojournalist, not as a “wedding photographer”. I then posted it all over my blog and facebook. It is a cause that my target market feels strongly about (I have heard it mentioned during more than one wedding ceremony) and to be unequivocal in my support had won me many “likes” on Facebook.

 

Regardless of the gain it brings my business, I am happier being open about it, and even happier still about any business it might have lost me. Any potential clients that would be turned off by this (or anything else on my website) can enjoy a “Good Riddance” from me.

 

- AK

 

Our Mystic, Boston, and Las Vegas workshops have already sold out this year.  There are still spots open in Chicago (April 21-24) and we’ll be announcing new workshops in Atlanta and (probably) Boston again later in this year.  Check out he SEXY BUSINESS page for more information and to get on the waiting list for Atlanta or Boston send me an email at [email protected].

 Interested in finding more satisfaction for both yourself and your clients?  REGISTER FOR AN UPCOMING SEXY BUSINESS Workshop HERE.

 

Episode 20 – AMTF Photography Business Podcast: Chicken$#!+ with Daniel Lateulade, Alan Abrams and Josh Gull

For the first time on the podcast we’ve got a roundtable discussion on pricing and the implications where you set your starting, average and top-level price points.  All three guys are SEXY BUSINESS graduates, friends of mine, and kick-ass photographers you should be aware of.  Check out the episode and let us know what you think about pricing in the comments below

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Check out Alan here – Long Island Wedding Photographer Alan Abrams

Check out Daniel here – Fort Lauderdale Wedding Photographer Daniel Lateulade

Josh’s website – Nashville Tennessee Wedding Photographer Josh Gull

And if you haven’t heard them yet I totally recommend checking out one of Josh’s previous podcasts -

 

We have a bunch of podcast guests lined up, and we’re always looking for new topics and guest suggestions.  So please send your questions, comments and referrals my way.  Also, help the podcast grow by sharing it out – if you like it tell a friend and if you hate it tell and enemy.

Many thanks

- trr

 

P.S. – The Boston SEXY BUSINESS Workshop sold out in 5 days.  We only have 1 spot left in our Las Vegas Workshop immediately prior to WPPI (March 7-10) – scratch that, Vegas is SOLD OUT!.  Still spots open in Chicago (april 21-24) - get the info and book your spot now!.