Monthly Archives: January 2013

Throttle your happiness

If you get a ton of inquiries, you’re also going to deal with a ton of rejection.  Them’s the breaks.  So think about your happiness – are you happy getting a bunch of referrals or are you happy booking a large percentage of inquiries?  If you don’t like rejection or losing inquires to booked dates then adjust your marketing efforts accordingly.  That means very specific and qualified lead funnels.  That means managing many expectations (price, value proposition, etc) before people get in touch with you.  That means more communication and specificity.

If you are happier getting a lot of inquiries then you might want to cultivate more mystery.  Be attractive, but not exclusive.  Cultivate many referral streams and don’t worry too much about how much they are communicating about you.  Be broadly appealing.

One does more of the selling upfront, the second does the selling gradually through a process.  Either is fine, which makes you happier (or stresses you less)?

- trr

 

P.S. – If you haven’t checked out our last 2 podcasts head on over and check them out now.  Richard Israel stopped by to talk about the last couple of decades in photography.  He’s got my stamp of approval.  Listen to Episode 18 and Episode 19 here or subscribe on iTunes.

 

Episode 19 – AMTF Photography Business Podcast: Sensible Photographer with Richard Israel

Part two of our podcast interview with Richard Israel is live!  If you missed part 1 check it out here:

Episode 18 – AMTF Photography Business Podcast: Emerging from the Dark Ages with Richard Israel

Now dig in the rest of our conversation:

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Check out Richard on the web – North Carolina Portrait and Wedding Photographer Richard Israel

We have a bunch of podcast guests lined up, and we’re always looking for new topics and guest suggestions.  So please send your questions, comments and referrals my way.  Also, help the podcast grow by sharing it out – if you like it tell a friend and if you hate it tell and enemy.

Many thanks

- trr

 

P.S. – The Boston SEXY BUSINESS Workshop sold out in 5 days.  We only have 1 spot left in our Las Vegas Workshop immediately prior to WPPI (March 7-10).  Still spots open in Chicago (april 21-24) - get the info and book your spot now!.

Episode 18 – AMTF Photography Business Podcast: Emerging from the Dark Ages with Richard Israel

So excited to bring back the podcast with fashion/editorial/portrait/wedding/film/digital/Renaissance Photographer Richard Israel.  Less reading, more listening – hop to it:

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Check out Richard on the web – North Carolina Portrait and Wedding Photographer Richard Israel

Tune in next week for part 2 of our interview with Richard.  If you dig this show, Richard, and the podcast in general please share it out into the world and help grow our audience.

Many thanks

- trr

P.S. – The Boston SEXY BUSINESS Workshop sold out in 5 days.  We only have 1 spot left in our Las Vegas Workshop immediately prior to WPPI (March 7-10).  Still spots open in Chicago (april 21-24) – get the info and book your spot now!.

The …a Man to Fish… Podcast returns this week with Richard Israel

Just wanted to drop a quick note that the podcast will be returning this week with Portrait/Wedding/Fine Art Photographer Richard Israel.  If you haven’t checked out his work I really suggest that you do.

North Carolina Photographer Richard Israel

Richard and I met last week at Mystic Seminars and I think you’ll dig the conversation.  Richard and I have tossed around the idea of exploring the concept of reinvention (creatively and in business) and the failure of conventional wisdom in photography.  We’re planning on recording  this Tuesday January 22nd so if you have any questions or topic suggestions please drop them in the comments below.  I expect the episode to air later this week right here.

 

Thanks – Todd

How to fail in your photography business

How many of you are afraid to make any mistakes?  How many of you are perfecting every aspect of their business for fear of making a wrong move?  I know at first I was terrified of making some misstep and totally ruining my business.  In fact, I think it is safe to say that fear of failure is my main motivation. I get to speak with many of you and I work intimately with a bunch of photography business owners every year and I think it is important to point out the following:

It is almost impossible to fail in your photography business.

You want to know how to fail?  Make a mistake.  Identify the mistake.  Then ruthlessly repeat that mistake.  Seek out more mistakes and ignore accordingly.  Be selfish and pay attention to no one’s interests but your own.  Bury your head in the sand and blame everyone else.  And keep this up ad nauseum, for at least a few years.

Hardly anyone is that big of a jerk.  Most entrepreneurs are determined, not stubborn.  At some point even the most self-centered amongst us feels empathetic towards our clients.  And no matter how much it may hurt to admit that we’ve screwed up almost none of us like it enough to do it for a long enough period of time to really put us out of business.

So that’s it, if you want to fail out of business screw up and keep making the same mistakes without learning or changing a damn thing.

Since most of us aren’t going to do that head out into the world and take your lumps with your big boy (or grown lady) pants on.  You’re going to be fine and you have to make mistakes to move forward.  Hell, this blog is entirely the result of mistakes made – we’re still kicking.  So no need to be afraid of screwing up your business, be more afraid of not being bold enough to be interesting.

- trr

 

A Personal Note – that seems like a basic idea but if you haven’t heard it or don’t believe it yet it bears mentioning.  A big, fat shout out to all the cool people that I met last week at Mystic Seminars.  If you’d like to see us at the next Mystic go ahead and send Walter a message letting him know.

We launched a new edition of the SEXY BUSINESS WORKSHOP at Mystic – SEXY BUSINESS BOSTON Feb 17-20 2013.  The good news for us is that it has already sold out in a few days.  The bad news for you guys waiting for a new Eastern workshop will have to wait a little longer.  Since this one went so fast we’re probably adding another New England/ East Coast workshop soon.  To get on the waiting list send me an email.  There are still slots open in our Chicago workshop (April 21-24 2014) and only a few left in our Las Vegas workshop immediately prior to WPPI (March 7-10 2013).  Book now!