Leave it to R-Bucks to lob me a softball. In response to the “Stop preaching to the choir” post from yesterday Rachel Buckley (who you might remember from the “About me” video post) asks this simple question:
“Now can you tell us the secret, preferably in one sentence, to the ever constant challenge of ‘communicating your value?”
I like verbosity. I like it because it feels like further explanation can often lead to clarity. With the written word you hate to be misunderstood or misinterpreted. I don’t love Twitter, because you have to distill down to the basic essence rather than wallowing in the nuance. Then again, breaking down to the essence is what we need to do in communicating our brand. So, challenge accepted, Buckley.
The secret to communicating your value in one sentence is….
“Determine what you do, why you do it, how you do it, what you create, how much it must cost, who it is for and why it matters (in client-focused terms)- then execute on that at every conceivable client interaction.”
Discuss, and I’ll be back to unpack all that. Preferably at length, in more than one (admittedly run-on-ish) sentence.
Take that Buckley!
P.S. – It looks like we got a few shout outs and a bunch of incoming links from new places. So if this is your first time feel free to take a look around, like us on Facebook, follow on Twitter, check out our Podcasts, and indulge in our Workshops page.