Yesterday’s post (Charging more to those that have more) seems to have generated quite a bit of discussion and I think it is worth reheating. My goal was to raise some discussion about the ethics behind not having static prices that are unaffected by the client’s finances. But this begs a bigger question about what can and should affect your price.
It seems to be common practice to offer a discount or do whatever it takes to book a client if you want their wedding/session/etc for your portfolio. Is this cool? Does it make sense to adjust the price to the client to reflect the value to us? If a wedding is valuable to us should it be less valuable to a client? Should the client’s dress/appearance/venue/etc affect our price any more or less than their perceived income or wealth?
Exactly how flexible should our pricing be? Should it be standardized across the board? Or should we be willing and able to completely quote each job differently and according to our proclivities, costs, whims, capacity, interest, etc? What is right, what is ethical, and what is effective?
BTW – if you’re interested in making that box of receipts your bitch, building a compelling brand, and pricing for mad profitability there are spots open in our 2012 SEXY BUSINESS WORKSHOPS.