Low and behold, I actually have a month at home now that the lull of being on a plane every other week to shoot a wedding has finally died down.  Looking forward to more posts in the coming weeks and some hopefully exciting announcements coming soon.

Several articles have grabbed my attention over the last few days and I want to send them out to you and include my thoughts.  The first is from uber-consultant Sean Lowe on his blog The Business of Being Creative and concerns the idea of how creative entrepreneurs can achieve transparency in pricing –

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I;d love for everyone to read this and consider what it means for us.  Honestly, much of the business education in photography lately has focused on the COGS idea and I think we are doing ourselves a disservice.  Yes, it is massively important to understand the costs and what the margins allow for.  But you cannot simply price based on cost – you have to price based on you.  The bottom line is that you have to define what it takes for you to do the job that only you can do.

Next, I thought Seth Godin’s post from today was pretty great with respect to how we think about what we do –

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I’ve been doing a lot of one-on-one mentoring lately and much of our talk turns to how you get clients to hire you.  I think that the impulse is often to try and figure out how to cater to what we perceive the market to want which I have always felt is a massive mistake.  If you know what you are doing, and it is specific and intentional enough then the right people can find you amongst all the other options out there and they can fall in love with you.  I’d urge everyone to go through the use-case exercise that SG offers up in this post and think about what your ideal job scenario looks like.  Drop me a comment or an email and let me know what your ideal use case looks like and how similar or different is it to your typical job.

Along the same lines this article from the Brand Camp Blog suggests that you set some rules for how people interact with your work.

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Seriously, can you limit how,when and why people contact your work?  Are you willing to tell them exactly what they need to own, how they need to display your work, what they need to do to make it happen?  Are you being specific enough?  Are you limiting your clients enough for them to be happy with your work?

Check out those articles, leave them a comment then come on back here and let me know what you think.


– trr