Got an interesting question from Andrew at Luminessence Photography, check it out:
Lately I’ve found myself struggling with a few issues branding/pricing-wise, and since your blog is generally what I turn to in these kinds of situations, I’d love to hear your thoughts.
Many of your posts and discussions deal with issues around photographers not getting enough business, or not getting the type of business they want, or not making enough money. I always enjoy reading your thoughts and the contributions of others on these issues, as it always makes me stop and think hard about literally every aspect of my business. However, my issue lately seems to be that I’m getting pretty much everything I want and it’s making me feel like I need to change something. Like it’s too easy.
I have an idea of what I want my brand to be, and what I want the experience of working with me to be like. I’ve set out my product/service options based on that, and set pricing that works for me for what I need. I’ve had fantastic clients, and I keep getting inquiries from more fantastic people that I want to work with, all of whom love my work/style and the experience of working with me.
Something tells me I should be either charging more or offering less. Several clients have mentioned the names of other photographers they were considering, most of whom I consider more talented/experienced than me, and most of whom I’m flattered even to be in competition with. But my packages are generally more all-inclusive than these other photographers, and I feel like according to market principles (this is my business degree talking), if I’m offering more at comparable quality, I should be charging more.
Hopefully this all makes sense. Am I doing so many things right (and by ‘right’ I mean right for my own needs) that I’m going about it all wrong?
I’d love to hear your thoughts. Thanks for keeping me up nights thinking about my business in new ways.
I think this speaks to a bigger issue. Often, we plateau as we develop in our work and our business and we reach levels of “success” and it isn’t always clear where we should go once we get there. I know that it is something that I have personally experienced and so have many of my close friends. Ultimately this blog exists to help define success and provide guidance to get there. But success is often a moving target, and once you hit it you often find that it wasn’t as satisfying and reaching for the next level of success. I had a feeling that what Andrew was asking wasn’t exactly what he was hoping to address, and sometimes a conversation is the only way to hash things out.
Give the video a minute to load – its a big one!
I kind of like this video format, so let me know what you think. Also, I give a big thanks to Andrew for his willingness to talk about his situation, so stop by his site and give him some love. If you have a question that you’d like to see answered here send it here and maybe you’ll be featured in the next video – firstname.lastname@example.org