Got a few quick updates for you all. I’ve been traveling for weddings so things have been a little busy over the last few weeks. But in that time we booked a speaking date with the Virginia Professional Photographers Association in February of next year. The info for the event isn’t posted yet, but if you are in East and so inclined mark your calendars for February 24-28. We’re still finalizing the line-up, but at this point we’ve been asked to produce a program on weddings and business and we are also going to be presenting a program on Video for Photographers. Any of you that have worked with us at a convention know that we tend to go late into the night and max things out, so we have plans for things to present all 4 days of the convention.
If you know of any conventions, meetings or similar gatherings that we should be presenting at, let them know or drop me a line with the contact info.
I’ve been working on a definitive guide to pricing philosophy over the past few weeks and I’m posting about it here to help get a little accountability from you guys. My overall question/struggle is this – pricing is a big issue, and one that I know most photographers struggle with. I want to make an easily digestible and insightful methodology for pricing your work. The problem comes in when you consider all the facets that influence pricing. If you want to really help someone understand how they should price their unique work, you have to consider their branding. To set really effective pricing you have to understand that person’s financial situation. You have to understand their sales skills. You have to consider how and to whom they market. The problem with pricing is that it isn’t just about pricing.
So the question I pose is this – should I segment things to address each individual aspect of business on its own and potentially short change some of the interconnected aspects? Or should I develop one massive program that will take someone through the entire process of establishing a profitable business that’s worth hiring, a program that will necessarily be fairly large, long, and necessarily more expensive? I’d appreciate your thoughts. I hate to see a single topic addressed without discussing how the other aspects of business affect it, but I also don’t know if I can consolidate everything in a digestible format. Right now the plan is to produce a video project that also has a written guide and audio options (if you like to .mp3 that stuff). Like I said, it something that a lot of people have asked for and something that I believe needs to be out there, and I could use some accountability and opinions from you guys.
thanks, talk to you soon