“what do you do?”
It’s not uncommon during the holidays and the New Year’s parties to be meeting new people and dealing with that common question. It’s a simple one, with a myriad of answers. It’s the question I feel obligated to ask every time I consider my business, my craft, my marketing, my clients, etc. I ask it because, at the heart of it all, it is the only question that matters. As we go out into the world, what we do is – whether we like it or not – how we are defined.
I could answer the question by saying, “I’m a photographer.” There is a practical problem with that answer, as it seems as though there are a metric ton of other people describing themselves as such these days. The more of us there are, the less we are worth, supply and demand being what they are. So if I am to proceed making a living, I need to find a way to be more valuable and more meaningful to my clients. I need to find a way to “do” something much more interesting, compelling and specific.
This blog was founded as a place to explore the idea of “doing” something far more meaningful than the description of what we do. It is an effort to help creative professionals like myself understand exactly how and why a client might hire us. To do that, we have to go back to square one and understand why exactly we endeavored to combine our artistic pursuits with our professional ambition in the first place. Why we do what we do is why we matter.
Please feel free to join in the discussion…What do you do?